Get potential customers intrigued.onboard.engaged.interested.
Referall creates quiz funnels that capture preferences, goals, or challenges—helpful for segmentation and follow-up – with clear consent and transparent data use policies.
To create advocacy in customers, you need to build trust. Learning about them, their likes and dislikes, creates dialogues and encourages sharing – an important two way step in the trust process. Referall’s quiz funnels and follow up comms continue the path to discovery your most loyal customers are craving.
What are we on about?
Quiz funnels have become one of the most engaging and data-rich tools for lead generation and conversion.
Designed to capture attention, qualify leads, and nurture relationships, quiz funnels turn passive website visitors into active participants.
Referall help New Zealand companies unlock the full potential of quiz-driven marketing while ensuring campaigns meet New Zealand’s Fair Trading Act and Privacy Act obligations.
What is it really?
A quiz funnel is an interactive marketing journey that begins with a simple, personalised question sequence—often themed around discovery, self-assessment, or product matching—and ends with tailored results or offers.
This format works because it feels more like a conversation than a sales pitch.
Visitors are invited to engage rather than browse, creating a sense of value exchange: they share insights about themselves and, in return, receive information that feels relevant and personalised.
A duel purpose design
The strategic brilliance of a quiz funnel lies in its dual purpose. Firstly, it engages and entertains. Secondly—and more importantly—it qualifies leads by capturing structured, self-reported data.
When well-designed, a quiz funnel guides users through logical, psychology-based steps that reveal their needs, preferences, or pain points.
This makes follow-up communication highly targeted and authentic—something Referall emphasises in its marketing ecosystem.
It’s hard work made simple
Creating an effective quiz funnel requires both creativity and compliance. The process typically begins with defining the business objective—such as gathering leads, promoting a service, or segmenting an audience.
The next step is crafting the quiz concept, engaging titles and developing interesting, concise questions that balance entertainment with insight.
Developed for intelligence
Questions are developed and results pages are created to deliver value—educational advice, product recommendations, or downloadable content.
Each outcome should be meaningful enough that users feel their time was well spent.
Referall can integrate these quiz funnels into existing websites, automate lead delivery, and track engagement performance with precision.
Creative engagement
When deployed correctly, quiz funnels boost engagement rates, enhance customer insight, and increase conversions—especially in industries like finance, insurance, and property, where personalised recommendations drive trust.
Referall’s approach to quiz funnel design merges marketing psychology with legal integrity, helping New Zealand businesses grow ethically, intelligently, and sustainably.
Data through engagement.
Here are some examples of world class quizzes.
Whether it’s a large or small business, customer engagement and the intelligence that Referall can gather from interactions such as quiz funnels are decisive in growing revenue and engaging with your audience to create both sales and brand advocates.
What are you waiting for?
You are ready to grow so contact our team to begin the process today.
Frequently Asked Questions
Knowledge is power. It’s also a great way to be on the same page at the start of our relationship. If your question isn’t answered here, contact us and fire away until you are satisfied about moving forward with us.
What exactly is a quiz funnel?
Answer: A quiz funnel is an interactive online questionnaire designed to attract, engage, and qualify leads while guiding them toward a tailored product or service recommendation.
Why are quiz funnels effective for New Zealand businesses?
Answer: They increase engagement, personalise marketing, and provide compliance-friendly ways to capture data and build trust—especially under NZ privacy and advertising standards.
How does Referall Limited use quiz funnels?
Answer: Referall designs and manages quiz funnels for clients, ensuring seamless integration into their marketing systems and full compliance with local legislation.
What kind of data can a quiz funnel collect?
Answer: It can capture preferences, goals, or challenges—helpful for segmentation and follow-up—but only with clear consent and transparent data use policies.
Are quiz funnels suitable for all industries?
Answer: Yes. They can be tailored for any sector—from real estate and insurance to hospitality and e-commerce—where customer insight drives marketing success.
How do I get started with a quiz funnel through Referall?
Answer: Contact Referall Limited to discuss objectives, audience insights, and compliance requirements. The team will design and deploy a compliant, high-converting quiz funnel suited to your brand.
