Loyalty isn’t bought – it’s earned
We design loyalty programmes that build genuine, lasting relationships with your customers.
The focus is on your business growth — creating engagement, repeat sales, and advocacy through thoughtful programme design and ongoing support. Loyalty programmes are not about discounts or points. They’re about connection, recognition, and reward. A well-structured loyalty system keeps your customers coming back, spending more, and recommending you to others — the ultimate cycle of sustainable growth.
The core of effective loyalty
Referall offers a flexible menu of loyalty options to suit different industries and business sizes:
- Points & Tiers: Encourage repeat purchases by rewarding customers for every dollar spent. As customers progress through tiers, unlock better rewards and exclusive benefits — build senses of achievement and belonging.
- Referral Rewards: Happy customers become your most effective marketers. Our referral programmes incentivise both referrer and referee, increasing trust and word-of-mouth growth in a way traditional advertising can’t.
- Membership & Experience Programs: Offering premium experiences through exclusive perks, early access, or personalised service – deepen emotional connection and customers feel valued.
Why it works
Loyalty programmes work best when they make people feel recognised. Referall helps you design experiences that keep your brand front of mind — where customers know they’re appreciated and part of something bigger.
We combine smart data use, customer insights, and simple engagement strategies to build loyalty that feels natural, not forced.
Customers who feel valued don’t just stay — they spend more, refer more, and engage more deeply with your brand.
That’s why Referall’s systems are designed to measure real outcomes, like increased repeat sales, reduced churn, and growth in referral activity.
The Referall difference
What sets Referall apart is our focus on your success. We don’t compete for your customers’ attention — we empower your brand to gain the attention it deserves and provide structure and services to retain your loyal customers.
If the Pareto principle, also known as the 80/20 rule, holds true for your business, it means that 80% of your revenue is being generated by 20% of your customers – and those 20% don’t need as much work to sell to.
Our team provides complete services, from programme design to ongoing optimisation, making loyalty marketing simple and scalable as your business grows, and our advocacy goal is to increase the number behind that 20%.
We help you
Our team listen to what your business is and identify what will work best for your product and service offerings.
- Identify what motivates your customers to engage and return.
- Design a loyalty structure that fits your brand voice and goals.
- Deliver easy, enjoyable participation experiences across digital and in-person touchpoints.
- Continuously analyse and improve results with clear, practical insights.
The long game
The best loyalty programmes grow stronger over time. They evolve as customer expectations change, staying fresh and relevant while reinforcing your brand promise.
With Referall, loyalty becomes more than a marketing tool — it becomes a cornerstone of your customer relationship strategy.
Our commitment is to deliver programmes that feel personal, meaningful, and measurable — because loyalty is more than a transaction; it’s trust in action.
Keep the spotlight on you
No business stays the same over time, and as your products and services evolve, Referall can build delivery of the news into your advocacy program, giving already loyal customers more reasons to purchase.
You may wish to test the market for a new product or service, and your loyal advocates are the perfect audience to give early access to.
Talk to a Referall agent today and let us give you some insight into how we keep your customers returning for more.
Advocacy Funnel
Yes it’s marketing jargon. No it’s not mumbo jumbo.
Together, these stages form a cycle — creating a powerful engine for sustainable business success. First you need to generate awareness so check out our telemarketing and call centre operations pages.
What are you waiting for?
You are ready to grow so contact our team to begin the process today.
Frequently Asked Questions
Knowledge is power. It’s also a great way to be on the same page at the start of our relationship. If your question isn’t answered here, contact us and fire away until you are satisfied about moving forward with us.
Are referral rewards legal in New Zealand?
Answer: Yes — referral programmes are legal, but must not be misleading; promotions and giveaways must include clear T&Cs and, for chance events, a free-entry option or appropriate structuring to avoid gambling rules.
What privacy rules apply to loyalty programmes?
Answer: We collect only what you need, we state purposes clearly in a privacy notice, secure consent for marketing channels, and offer easy opt-outs per the Privacy Act 2020 and anti-spam legislation.
How do we prevent abuse of referral codes?
Answer: We can use verification steps (email/phone), caps on rewards, fraud-detection rules, and manual review for high-value redemptions.
Should loyalty points expire?
Answer: They may, but expiry must be transparent and reasonable. We explain expiry in prominent places and consider reminders before expiry to encourage redemption.
How will Referall measure success?
Answer: We capture contact points and adoption rates to create A to B acquisition statistics for your campaigns. We follow up with those that do not claim rewards to improve uptake, keeping contact and placing your branding in front of your customers.
