Customer Acquisition

Customer acquisition startsbuildsbegins legends.

Referall is your best acquisition tool – we get you in front of your target audience through our multi-pronged service, and keep the eyes on your prize.

We learn your business, what you’re looking for and how you operate, and then we get strategic. Using our expertise we create a targeted program unique to you which will deliver bang for buck and generate revenue growth along with all important customer advocacy – creating over time your holy grail of customers.

Grow your customer base

Referall is a proliferation expert. We offer businesses a dynamic and data-driven method using separate service options (selecting only what suits your industry and requirements saves wasted resource) to acquire and retain customers.

Our strategy begins with acquiring new business, but deploys trust building and brand recognition initiatives to build customer advocacy over time.

Reach everywhere

Our core strength lies in our ability to integrate seamlessly with various digital channels, such as email, social media and mobile, ensuring a cohesive customer experience across all touch points.

By incentivising both referrers and referees, Referall helps its clients tap into the power of word-of-mouth marketing, a strategy proven to deliver high-quality leads and organic growth

Be responsive to change

Our teams specialist knowledge design customized referral programs that align with your businesses marketing objectives, whether it’s driving immediate sales, building brand awareness, or fostering long-term customer loyalty.

We offer robust tracking and analytics, enabling us to monitor campaign effectiveness and adjust strategies with your collaboration in real time.

Remove compliance pain

Our team ensure compliance with New Zealand’s advertising legislation, including the Fair Trading Act 1986 and the Privacy Act 2020. We also adhere to the Advertising Standards Code and other legislation as it affects your campaign.

Compliance is crucial for businesses that want to build trust with their customers and avoid the legal pitfalls while we keep you in the spotlight.

Market effectively

Referall provides businesses with the tools they need to run effective, data-driven referral marketing campaigns that are consistent across media channels and legally compliant.

Whether a company is looking to increase its customer base, improve retention, or maximize the ROI on its marketing efforts, Referall is a powerful solution.

Know your customer base

Engaging with your customers is the path to true advocacy. We firmly believe (the evidence is in the numbers and is undeniable) that your money is best spent by growing your reputation and having your happy, loyal customers tell others about your products and/or services.

This doesn’t mean no spend, it means spending wisely via interacting with your growing flock.

Marketing Funnel

Yes it’s marketing jargon. No it’s not mumbo jumbo.

  • Awareness – Your future customer doesn’t know you from a bar of soap. We’re placing your brand in the spotlight explaining what you can do for them right now.
  • Interest – Your future customer knows of you, but doesn’t think they’re interested. We ensure they stand up and take notice in a way that applies specifically to them and their lives.
  • Consideration – Your customer is interested in your message, but hasn’t considered a purchase. We help them along by targeting deeper with our excellent knowledge of your product or service range.
  • Purchase – Your customer wants in. They seal the deal with a purchase, but read on because Referall’s goal is not a one off for you, it’s repeat loyalty and honest word of mouth referrals from happy customers.

Referall believes this is only half the victory it may seem. You have one purchase, from marketing to many people, but it’s just not enough. Read about our Customer Aftercare to get really excited.

What are you waiting for?

You are ready to grow so contact our team to begin the process today.

Frequently Asked Questions

Knowledge is power. It’s also a great way to be on the same page at the start of our relationship. If your question isn’t answered here, contact us and fire away until you are satisfied about moving forward with us.

Why is multi channel marketing important?

Marketing is not about reaching the one exact customer who wants to buy your product or service at that one precise moment.

It’s about reaching a wide audience, who acknowledge your businesses existence, listen to your message and begin considering it, talking about it, and receiving such branding education via multiple touch points encourages a favourable response when that person (or another who asks that persons advice) is ready to purchase. Quality interactions with your brand, quality products and/or services breeds advocacy.

Is digital media marketing all that’s required?

We think not. Digital media marketing certainly reaches into peoples lives more and more, with the proliferation of mobile smart phones and endless WiFi everywhere. However, nothing will ever beat a knowledgeable person discussing a product or service honestly with a receptive listener. Our team learn your business, we target your ideal audience and we provide multiple options to reach them, including telemarketing and call centre operations. We are fans of a packaged multi-service approach to build quality advocacy opportunities.

How does Referall support customer acquisition?

We’ll put your brand into the spotlight of a large targeted audience, but that’s only the beginning. Our call centre operations can receive your audiences inquiries and provide quality initial information, looking to create lead generation for your team to close on. We can telemarket to your audience where we have data, and create lead generation that way also.

We use a conversational style in all communications, so discussions don’t feel cold and stuffy, and we communicate frequently, exposing your brands authenticity and commitment to your products and services – giving your customers knowledge to continuously keep your business front of mind.