Customer acquisition begins with data.Referall.data.Referall.data.Referall.data.
Referall gets to know you and your business, the nuances and what makes you unique in your market. We learn what you want from your campaign and the scale and time line you’ll commit to.
We research your market data, define how to best create buzz for your future customers to begin their journey from awareness to becoming interested about your business, considering and then finally making their first purchase.
While a purchase is the end goal of all lead generation processes, we understand business is more than just one sale and to truly turn your marketing investment into increasing and sustained revenue, it is customer aftercare that solidifies one customers good interaction into a lifelong fan who makes repeat purchases, and sings your praises to all who will listen.
Details Matter
We are consumers ourselves of course, and we know from life experience that not all advertising moves us in the same way as another person.
When researching your products and services, we plan how we will interact with your potential customers to best promote the brand and help guide them along the funnel towards purchasing from your business.
Lead Generation
We research heavily and create campaigns (visual and/or voice) for your target demographic that are intriguing and move people to inquire for more, or look themselves for more information.
This generates interest and leads to consideration about your range or products and services, which our call centre team then pursue towards purchase, repeat purchase, and eventually advocacy.
Intrigue Management
Our call centre operations engage with those who hear your branding and want to know more details before they commit financially.
We provide answers to most initial queries, and depending on your process, set up appointments or transfer the caller to your team directly to follow up on and convert that lead instantly.
Brand Awareness
We’re expert listeners, trained in identifying what makes your business unique and how to appeal to your ideal customer base.
This applies to your potential customers also, as we listen to what they are saying and how they feel, changing tact if necessary mid conversation to continue the promotion of your campaign.
Inbound and Outbound
Our team handle all your inbound leads, and – when combined with our telemarketing services – all your initial outbounds also, growing trust in consumers who wish to learn more about your products before committing.
We can link call transfers from our team to your agents seamlessly with our latest technology, meaning your customer remains interested with no need for a call back.
Keep the Goal in Sight
We analyse the data generated in response to your advertising campaigns and determine how to strengthen our targeted messages to turn more of the public’s eyes and ears, into customers buying your pies and beers.
Referall is here for the long haul. Our team will pull finger to generate leads and sales, but we keep the end goal in sight as well – Customer advocacy is the target.
Marketing Funnel
Yes it’s marketing jargon. No it’s not mumbo jumbo.
Referall believes this is only half the victory it may seem. You have one purchase, from marketing to many people, but it’s just not enough. Read about our Customer Aftercare to get really excited.
What are you waiting for?
You are ready to grow so contact our team to begin the process today.
Frequently Asked Questions
Knowledge is power. It’s also a great way to be on the same page at the start of our relationship. If your question isn’t answered here, contact us and fire away until you are satisfied about moving forward with us.
What services does Referall offer for call-centre operations?
Answer: Referall provides a comprehensive marketing range designed to streamline and enhance call centre operations, including:
- Lead generation and referral-marketing programmes targeted at inbound/outbound call centre teams.
- Performance-tracking and analytics dashboards for call centre metrics (e.g., conversion rates, referral uptake, agent performance).
- Campaign design and creative support to ensure our call centre team have consistent and compliant messaging.
- Integrations with CRM and telephony systems to ensure seamless workflow for call centre operations.
Is all marketing and referral activity compliant with NZ advertising law?
Answer: Yes. Referall ensures that all campaigns abide by New Zealand’s consumer protection and advertising legislation, including:
- Accurate, truthful representation of services and rewards; avoiding misleading claims (consistent with the Fair Trading Act 1986).
- Clear disclosure of any reward or incentive structure for referrals so that customers are aware of the terms.
- Ensuring privacy obligations and data-protection standards are adhered to when handling personal information collected via call centre agents or referral programmes.
- Call centre scripts with referral prompts will include transparent information on how referrals work, any conditions, and how rewards are earned.
How do we monitor and measure success of call centre based referral campaigns?
- Referall provides dashboard metrics such as: number of referral leads generated via call centre, conversion rate of those leads, cost-per-referral, successful reward redemptions, and return on investment (ROI).
- We can segment by agent, campaign, channel (inbound/outbound) and time-period to identify high-performing areas.
- The reporting supports A/B testing of different scripts, referral triggers or incentive models within the call centre environment.
- Regular reviews enable you to align call centre key performance indicators (KPIs) with referral campaign goals (e.g., increase list size, reduce cost per acquisition, improve customer lifetime value).
