Revenue growth through brand integrity.word of mouth.advocacy.
Referall represents the next evolution in marketing — one where advocacy, transparency, and incentive alignment replace empty clicks and ad fatigue.
Enduring customer advocacy is the dream of all business, helping build enormous brand value and repeated, year on year revenue growth. By blending behavioral insight, data-driven tracking, and legal compliance, Referall provides businesses with a powerful, trustworthy way to grow through the voices of their most loyal customers.
Be yourself at all times
In a rapidly changing marketing environment, brands are seeking more authentic, compliant, and cost-effective ways to grow. New Zealand’s advertising landscape is unique — shaped by tight consumer protection laws, strong competition, and a digitally savvy audience that values transparency.
People value your uniqueness, and Referall leads the way in advocacy-driven marketing — a model that rewards genuine word-of-mouth engagement.
Build an army
At its core, we harness the power of advocacy by turning satisfied customers into active promoters. Our approach moves beyond traditional referral programmes by integrating incentive-based advocacy systems — rewarding not just for one-off referrals but for ongoing engagement, brand alignment, and social proof creation.
Instead of relying on paid advertising or influencers with unclear disclosure, Referall’s system builds networks of real advocates who already believe in the product or service.
Stay true to your beliefs
Our model delivers three distinct advantages:
- Trust – consumers naturally place greater value on recommendations from people they know.
- Authenticity – advocacy stems from actual customer experience rather than transactional influence.
- Sustainable growth – advocates tend to remain loyal and bring in others who share similar needs or values.
Tailored, compliant creative
Referall’s marketing range is broad and adaptable. It includes referral campaign design, digital advocacy tracking, automated incentive management, and compliance consultation — ensuring every campaign meets ASA and Commerce Commission expectations.
Businesses using Referall can craft tailored campaigns that fit their audience, industry, and budget, while measuring the effectiveness of every referral and incentive in real time.
Some examples
A New Zealand mortgage adviser might use Referall to encourage existing clients to refer friends in exchange for entry into a prize draw or a service credit — all managed transparently through our platforms.
Likewise, an insurance broker could create a loyalty-based advocacy programme rewarding long-term clients for introducing new policyholders.
In both cases, campaigns can be built to comply with disclosure and inducement rules while still delivering measurable growth.
Stand out in the crowd
What makes us stand out is a commitment to technology and ethics. It’s not about paying for praise; it’s about rewarding genuine engagement.
Each campaign is structured to ensure advocates disclose their relationship where necessary and that incentives never mislead or overstate the value proposition.
This integrity is vital in New Zealand’s market, where consumers expect honesty and regulators actively monitor unfair inducements or misleading claims.
Advocacy Funnel
Yes it’s marketing jargon. No it’s not mumbo jumbo.
Together, these stages form a cycle — creating a powerful engine for sustainable business success. First you need to generate awareness so check out our telemarketing and call centre operations pages.
What are you waiting for?
You are ready to grow so contact our team to begin the process today.
Frequently Asked Questions
Knowledge is power. It’s also a great way to be on the same page at the start of our relationship. If your question isn’t answered here, contact us and fire away until you are satisfied about moving forward with us.
What exactly is advocacy development?
Answer: Advocacy development rewards genuine customers for promoting a business, product, or service to others, encouraging authentic word-of-mouth marketing from a persons most reputable sources (friends or family who have already used your products or services).
How is Referall different from a standard referral programme?
Answer: Referall goes beyond simple “refer a friend” models by offering structured advocacy systems with measurable engagement, transparent rewards, and full compliance support.
Is advocacy marketing legal in New Zealand?
Answer: Yes — when run correctly. Referall’s framework aligns with the Fair Trading Act, Advertising Standards Code, and Privacy Act, ensuring campaigns remain transparent and ethical.
What types of incentives can businesses offer?
Answer: Rewards can include vouchers, discounts, credits, charitable donations, or entries into draws — provided they’re disclosed clearly and not misleading.
Does Referall work for small businesses as well as large organisations?
Answer: Absolutely. The system is scalable, making it suitable for small local service providers through to national brands wanting structured referral growth.
