Your brand is your point of difference.strongest advocate.biggest asset.
Referall offers a strong suite of marketing services designed to engage audiences, build brand advocacy and integrate multiple media channels.
We create meaningful interaction on social platforms, ensuring consistent messaging across websites, email, traditional media and offline touch-points.
Social posts on various platforms, website landing pages, email newsletters, offline flyers or events – cohesive brand messages, visual identity, call-to-action, and link-back logic (tracking codes, UTM parameters) build the big picture.
Social Engagement is key to shining bright
Our approach embraces authentic dialogue, user-generated content (UGC), sharing strategies, influencer or community ambassadors, and real-time monitoring of social channels to foster two-way connection rather than one-way broadcasting.
This builds mainstream brand credibility, harnessing peer-to-peer recommendations and extended reach organically — a tactic shown to outperform paid advertising in referral contexts.
Cohesion across multiple media options
We place creative where your customers are, where their peers, colleagues, family and friends are, to bring attention to your products and services driving revenue growth and ultimately customer advocacy
Underpinned by a content-calendar across platforms (Facebook, Instagram, LinkedIn, TikTok as appropriate), each post is optimised for platform-specific engagement (eg., short video for TikTok, thought-leadership post on LinkedIn) yet tied via consistent core messaging.
Compliance ensures reputation trust
Brand recognition is created wherever customers engage and the data flows cleanly into analytics for measurement. For example, a social-media campaign might drive to a custom landing page, which then triggers a follow-up email sequence and eventually an offline event, all tying back into the same referral or brand-advocacy programme.
We align with the Advertising Standards Authority and other regulations, to ensure truthfulness and transparency exist with no misleading claims.
We understand people
Best-practice tactics: leveraging community building (creating micro-communities or forums), unifying hash tags, deploying re-marketing (targeting prior visitors via social and display networks) and encouraging social proof such as testimonials and case-studies.
We engage with our audience and their peers to obtain your brand, your products and services the best possible uptake in a short time frame, then continue to build brand reputation through ongoing and repeat brand distribution.
Looking simple when it’s not
We audit current channels, develop cohesive messaging architecture and social-media content strategy, integrate analytics and attribution.
It takes expertise and effort to deliver a complex and robust campaign across multiple media streams, to stand out in this digital world and ensure your brand is both noticeable and reachable.
We take pride in our outcomes and when things appear seamless and achieve their goals also, we are satisfied about our role in your growth.
Delivering social engagement
Referall is positioned to deliver an integrated multi-media marketing programme focused on social engagement, cross-channel cohesion and data-driven outcomes. Our team places your brand in front of the right audience to drive your revenue growth and customer advocacy.
Talk to one of our team today about your goals. We’ll ask you questions and (importantly) listen to the answers, to make an informed assessment of where you are and what is needed to get where you need to be.
Give you brand wings
If you needed convincing, here’s some world class evidence.
You may think “My product is not Red Bull”, but Red Bull is just a cleverly marketed product that came from humble origins and was turned into a global juggernaut. Referall believes your product or service could be the next success story, with a dose of the right type of magic.
What are you waiting for?
You are ready to grow so contact our team to begin the process today.
Frequently Asked Questions
Knowledge is power. It’s also a great way to be on the same page at the start of our relationship. If your question isn’t answered here, contact us and fire away until you are satisfied about moving forward with us.
How does Referall integrate social-media campaigns with offline media?
Answer: We design campaigns where social posts direct to online landing pages, followed by email sequences and offline event invites. All media share the same visual identity, messaging and tracking so the brand feels seamless across touchpoints.
What compliance issues must we consider in New Zealand?
Answer: Key ones: the Advertising Standards Authority requires clear disclosure of paid endorsements; influencers must declare sponsored posts. Referral incentives must not mislead. The Privacy Act governs how we collect, store and use personal data (especially for re-targeting). All claims must be truthful and evidence-based.
Which social platforms should we prioritise?
Answer: It depends on your audience. For broad consumer reach: Facebook and Instagram. For brand-advocacy and professional context: LinkedIn. For younger demographics and highly visual or short-form content: TikTok. Use each platform’s strength but tie them into a cohesive strategy.
How do we measure the success of this integrated approach?
Answer: Metrics include: social reach and engagement (likes, shares, comments), click-through rate from social to landing page, conversion rate to leads or referrals, cost per acquisition, and referral rate (how many existing customers refer new ones). We use UTM parameters and analytics dashboards to trace across channels.
What role does user-generated content (UGC) play?
Answer: UGC builds authenticity and trust — people trust peers more than brands. Encourage customers/clients to post about your service with a dedicated hashtag, then we repost their content (with permission). This expands reach, creates social proof and deepens engagement.
How do we maintain cohesion across multiple media platforms?
Answer: We begin with a brand messaging architecture: a core proposition, key messages, tone of voice, visual guidelines. Then we ensure every channel uses the same branding and links back to central conversion points. We use a unified content calendar, shared creative assets, and consistent tracking so we can see how each channel contributes to the overall objective.
